Charity

Selena Gomez and Michael B Jordan support Coach's Dream It Real initiative


10 10 2018

Coach ambassadors Selena Gomez and Michael B Jordan are supporting the New York fashion brand's new Dream It Real initiative, which aims to 'support the next generation as they envision and create the future they know is possible'.

Through the initiative, Coach has partnered with youth charity The Future Project, which places 'Dream Directors' to mentor students in high schools US-wide, and Gomez and Jordan will work as honorary Dream Directors throughout the year. Coach has also donated $1.4m to help The Future Project's mission, and is launching a film to promote the launch of Dream It Real.

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